Press Release: Integriti Group Rebrands

On 17 Oct 2022, we are happy to announce to you the launch of the new Integriti logo and website as part of the ongoing evolution of our company’s brand.

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Following the breakout growth of our digital marketing and software development services over the past year, our team has been busy updating our visual identity to reflect our new capabilities and the vision of engineering growth for our clients.

We believe that in today's globally interconnected world and with the rise of digital transformation, enterprises need smart technology solutions to achieve operational efficiency, business growth, and competitive disruption. Not only do they require flexible solutions but also visionary partners like Integriti that can speak their language.

Today, we're proud to be a trusted partner of leading organizations and to have delivered successful outcomes in a variety of projects ranging from designing an enterprise knowledge-sharing system to developing a large e-commerce platform. Complementing our industry-leading software development expertise, we provide UX/UI design and content marketing through our high-performing and results-driven marketing team, also known as "Magnetic Marketing".

With Integriti embarking on a new journey and providing more exciting solutions, we believe this is the right time to create a new brand look that allows us to tell our multi-service story better. We also want our brand to be reflective of our promise of seamless communication, real collaboration, and cultural alignment with our clients.

Our challenge was to honor Integriti’s identity while making the new branding reflective of the company’s growth. We have retained the “i” in Integriti from the older logo and have created a more vibrant, bold, and modern design. Without going far from the old identity, our new logo successfully communicates our growth-oriented spirit and our varied range of services.

Our brand mark, the “i” in Integriti represents order, trust, and stability which is why it is the center of attention in the logo design. Itis reflective of not only the integrity with which we serve our clients but also embodies our penchant for innovation.

A gradient represents a direction of maximum change. We have used colour gradient comprising of blue and purple to reflect our two major services of Software development and Digital marketing respectively.

We wanted our font choice to be more dynamic, bold, and modern. Without straining too far away from the old identity, we have selected a more symmetrical Sans Serif font to blend in with our overall branding.

We have also revamped our website according to the new brand identity and are continuously working to improve the user experience. The new site offers informative content on our services in a more clean and organized layout to ensure a positive user journey. The new brand identity and website are designed to further elevate Integriti as we continue to provide leading-edge digital solutions for our current and upcoming customers.